News Blog for Seattle's University District Neighborhood


TV show puts Trophy Cupcakes in the spotlight

February 5th, 2011 by master

This story is from  intern Ivana Cheong.

Since opening four years ago in Wallingford Center, Trophy Cupcakes has risen to be a household name in Wallingford, the U-District and Bellevue. The gourmet cupcake shop was once featured on the Martha Stewart show, and now it continues to gain recognition nationwide with a spot on the Cooking Channel’s new show, “Unique Sweets,” that was shot on Wednesday at Trophy’s flagship shop.

Trophy’s proprietor, Jennifer Shea, told us the episode is called “Childhood Favorites.” “I think they picked us because … well, because we have really good cupcakes!” she said during a break from the full-day shoot. “We’ve got a lot of flavors that are nostalgic, that were inspired by the things we loved when we were kids.”

Trophy Cupcakes proprietor Jennifer Shea (pictured here) posted this photo to the Trophy Cupcakes Facebook page during the day-long shoot.

Trophy boasts a lot of unique flavors as well as classic combinations. Since its inception, the team—from the owners, to the bakers, to the servers who run the daily operations—has worked together to come up with 12 to 14 new flavors every year. Some of Shea’s favorites include the Margarita cupcakes, the Piña Colada, the Hales Chocolate Stout, and one of the first flavors she developed, the Chocolate Vanilla.

The Chocolate Vanilla has become her trademark, Shea said, and Trophy’s fans would not disagree. Ten-year-old Chloe Margarones, a devoted follower and Trophy’s cupcake mascot, says it’s one of her favorites too. She and her mother, Leslie Margarones, travel from their home in Capitol Hill to Wallingford every week for Cupcake Fridays. “We’ve probably tried almost every flavor there is,” said the mascot’s mom.

One fan on hand for the “Unique Sweets” shoot was Tiffany Lee, a Fremont resident whobecame a cupcake convert after eating one of Shea’s creations. “I didn’t use to be a fan of cupcakes,” she said. “I had met Jennifer Shea before she opened the store, so I tried the cupcakes, and they were the most amazing cupcakes I’ve ever had.” Lee, whom Shea jokes is Trophy’s biggest fan, also raved about the aesthetics that keep her coming back: “It’s how the shop looks; it’s how the cupcakes are styled and decorated. I always find reasons to give someone a cupcake from Trophy.”

Shea dreamt of opening her own shop for 12 or 13 years, and she said that Wallingford was the perfect place to start: “It fits in well, with how it’s an older, family-oriented neighborhood. It’s got a lot of older, beautiful homes, and we’re inside this old school building that has a very nostalgic feel,” she said.

Though Shea said she hopes the “Unique Sweets” appearance will bring in even more business, she does not wish to expand for a little while; she is happy with her three stores (in the past two years she opened Trophy Cupcakes shops in University Village and the Bravern in Bellevue).

“I don’t like the idea of this being a competition,” Shea said. “I just want to focus on making quality cupcakes with quality ingredients that will inspire celebrations in people. When you walk into the store, it feels like you’re going to a party!”

Shea said that the episode of “Unique Sweets” featuring Trophy Cupcakes should air in April.

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Special cupcakes send kids to Bumbershoot

July 26th, 2010 by master

If you like both Trophy Cupcakes and Bumbershoot, here’s a way to get your sugar fix and help kids go to the music and arts festival in September.

Stop in to any of Trophy’s three locations, including the one at U Village, to pick up limited-edition cupcakes, featuring designs by some of the artists whose work adorned Bumbershoot posters and artwork over the past 40 years. The cupcakes will be available through September 6.

The Bumbershoot cupcakes sell for $3.50 each, and a portion of the proceeds will benefit the Send a Kid program, which partners with Art with Heart and Arts Corps to help send underserved youth to Bumbershoot with an accompanying adult. 

This story was written by Marina Gordon from our sister site My Wallingford

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Trophy throwing cupcake party at U Village

May 25th, 2010 by master

Trophy Cupcakes is throwing a party today at its U Village location to thank its fans for naming it the Readers’ Choice Best Cupcake Shop in Seattle Magazine’s Best Restaurants 2010 issue last month.

Here’s part of the invitation on Trophy’s Facebook page:

Trophy is sharing the love with you (its fans) on Tuesday, May 25th at each of its locations with a party! There will be free mini cupcakes (until 6pm), punch, balloons for the kids, and special Trophy prizes all day long.

We were thrilled, no ecstatic, to hear this news! With so many serious sweet treat connoisseurs in Seattle it‘s truly an honor to be named the best in the city. We want to share the joy with those who have been so loyal to us since the very beginning and receiving this award is great reason to throw a party for all of our fans and friends!

Trophy’s first shop opened in Wallingford Center in 2007. Since then, owner Jennifer Shea has opened stores in U Village and The Bravern in Bellevue.

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Trophy Cupcakes sets record with sweet deal

May 17th, 2010 by master

Trophy Cupcakes, which has a location at U Village, had an incredibly busy weekend.  On Saturday, they sold out of their buttercream-topped confections. Why? Between Friday and Sunday night, Trophy Cupcakes sold 8613 Groupon deals whereby the purchaser gets a dozen cupcakes for $15. That’s a Groupon record for Seattle — and many more sales than owner Jennifer Shea expected.  You can read more on our sister site MyWallingford.

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